Marketing

We ended up going with a marketing firm based in Benton, AR. We were referred to Shaun McFarland and YourAdTeam by Hoyt Lovelace, a fellow pastor and friend who just moved to Japan.

They did our logo.










They also helped us with our domain name (www.ncmidtown.com). The one we had come up with was not very good at all.

They did our first mailer, which went out to 5000 households at the end of August. They also did our Connection Cards (aka visitor cards), our business cards, our thank you notes, and our programs for our monthly worship gatherings.

Just like with some of these other things, I would highly recommend Shaun and YourAdTeam. The best thing about the mailer is that they are a one-stop shop. They designed it, printed it, put postage on it, and brought it to the post office for it to be mailed. I received my mailer when all of my neighbors received theirs.

As far as costs, we paid $300.00 to get a mailing list of over 5000 households. We used a company called USA Data for that. Once again, I had no experience with mailing lists, but did a little google research and found them. If you're not familiar with mailing lists, most of them retrieve data based on an address, and a 1/2 mile or mile radius. One afternoon I did a lot of driving throughout Midtown and found a central address. Then I used a 1 mile radius and we ended up with 5800 households. I cut that down to 5000, then emailed it (an Excel document) to Shaun.

We paid around $3000 for our first mailer and logo, though we will be refunded around $700 from the post office because our paperwork for a nonprofit bulk mail permit had not gone through.

We are planning on doing one more mailer right before our November service.

Download NC September mailer