Marketing Tips from Fellowship Church

Some excerpts:

• Banners and signage outside the church are worth every penny. Many visitors have told us that they saw our signs and logged on to our Miami campus website for more information.
• We made sure the front page of [the website] is very easy to navigate with important information prominently displayed, and also included content that would give them a taste of the Fellowship Miami experience.
• Because of a press release we filed two weeks ago with national and local news agencies, the Miami Herald was on site covering our Kickoff Weekend.
• Nothing beats one-on-one dialogue. Whether we are in local stores, restaurants or just waiting in line somewhere, we strike up conversations with the people around us. Building relationships within the community is the most successful form of outreach available.
• Our staff personally calls each first time visitor. And we’re making a special effort to call in the evenings so we can actually talk to the visitors, answer questions and invite them back.
• We know that our overall vision for this environment will take time to achieve. But we are taking immediate, easy steps (and lots of volunteer elbow grease) to upgrade the campus by planting additional landscaping and applying fresh paint. We’ve brought in some more modern wood tables for hospitality areas. We’re adding music, Cuban coffee and local pastries to create a welcoming atmosphere. And we’re fanatical about keeping the facility sparkling clean!
• A positive attitude and huge smile are tremendous assets in attracting people to any church. We have a team of floaters (greeters) who circulate throughout the entrance and areas outside the worship center, so visitors usually are engaged in several conversations before they sit down. The parking lot entrance is flanked by greeters who wave at passing traffic and incoming cars. In fact, we just talked to some visitors recently who said they turned around and came back because we waved at them!