Monday, May 21, 2007

Marketing Tips from Christian Community Church

Dave Ferguson, the lead pastor at Community Christian Church, shares the three keys to creating a big weekend at his church.

1. Marketing - If mailing postcards, Dave recommends mailing to each household 1-3 pieces for awareness and 4-6 pieces for action. Recently, they tried something new and launched a web-based campaign and also used door hangers and yard signs.

2. Inviting - CCC challenges its people to commit to bring three people.

3. Wow! - Lastly, they make sure to create a “Wow!” experience for first time guests.

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